Your lead quality isn't.
Static forms on landing pages don't convert. Meta leads don't even remember filling in the form. Your sales team is chasing dead numbers and tyre kickers. And you have no idea which campaigns are actually driving customers.
Your ad platforms keep learning from those junk signals because they have no idea what a real customer looks like.
And every month you leave it, you're burning budget teaching your ads to get worse.
Stop wasting ad spend on generic forms that don't convert.
Create fully branded, interactive funnels specifically designed to convert paid traffic into qualified leads. No design or coding skills required.
Add conditional logic to route serious prospects to your sales team and filter out time wasters before they ever hit your pipeline.
Lead status updates feed your reports and your ad platform's algorithm.
Track every lead from capture to close, tagged with the exact campaign, ad group, keyword, and creative that brought them in. When your sales team updates a lead status, your dashboards update in real time and the data flows back to your ad platforms automatically.
Custom pipeline stages, activity logging, and segmentation that match how your business actually works. Use it as your primary lead management tool, or connect it to your existing CRM.
Ad platforms tell you what gets clicks. Nerchr tells you what gets customers.
Connect your ad accounts in one click and combine your ad spend data with your actual sales outcomes in the same dashboard. Cost per qualified lead. Revenue by ad creative. Pipeline value by campaign. Whatever metric you can think of, you can build it and visualise it.
Create read-only stakeholder views so each client, manager, or sales lead sees exactly the metrics they need, in language they understand.
Feed real sales outcomes back to your ad platforms.
Won a customer? Junk lead? Nerchr feeds it all back to your ad platforms so they stop optimising for the cheapest form fill and start optimising for the leads most likely to become paying customers.
Set it up in minutes with templates, or customise every trigger, filter, and value. The longer you run it, the smarter your targeting gets.
If you're spending money on ads and struggling with lead quality or cost, Nerchr fixes the problem at the source. Capture better leads, filter out the junk before it reaches your sales team, and feed real sales outcomes back to your ad platforms so your targeting improves with every lead that closes or doesn't.
Funnels, CRM, CAPI, workflows, reporting, and Zapier on every tier. Unlimited seats, funnels, dashboards, and connections. No feature gating.
*If you go over your monthly allowance, extra contacts are just £0.12 each (Starter), £0.10 (Growth), or £0.08 (Professional). No blocked forms, no lost leads, no mid-month disruption.
Nerchr integrates with your existing tools through Zapier. Push leads to your CRM, trigger notifications in Slack, sync with your email platform, or build custom workflows across your entire stack.
Nerchr was born out of Adbetter, a lead gen agency managing over £10m in ad spend. We needed a way to improve lead quality, prove what was actually working, and feed real sales data back to ad platforms in a closed loop. Nothing on the market did it without enterprise complexity or enterprise cost. So we built it ourselves.
Every feature exists because we needed it on real campaigns, for real clients spending real budgets. Tested on our own accounts before anyone else touched it.
We are not a startup that had an idea. We are practitioners who built the tool we couldn't find.
